EDDIE BAUER WEB CREATIVE DIRECTION
As the Director of Digital Design at Eddie Bauer, I led a team of world class digital designers in communicating the brand's aspirational message of Live Your Adventure. Over the course of a calendar year, the team executed over 150 homepages that delivered on an omnichannel messaging. A great example of this is the "Pack. Go. Repeat." concept. I initially wrote this campaign headline which appeared in retail store windows. We then translated this to homepages, emails, catalog covers, and tables of contents.
