AMAZON DEVICES BRAND STRATEGY AND DIRECTION 

As a Senior Brand Strategist with Amazon Devices I led naming, brand strategy, and messaging for some of Amazon’s most popular devices and services, including Fire TV Cube, Fire TV Stick and Stick 4K, Echo Spot, Fire TV Recast, Show Mode, News on Fire TV, and more. I led work streams devoted to device and feature naming and messaging and packaging, including tag lines and why buys, which were the foundation for all customer touch points.  I lead reviews with senior leaders across Amazon to gain alignment on foundational elements as a component of the go to market process .