EDDIE BAUER EDITORIAL
With over 40 catalogs per year and 2,500+ pages of copy, I lead a team of copywriters in inspiring the Eddie Bauer customer to Live Your Adventure. This included brand statements that showcased aspirational goals, copy that drew on the heritage of the brand, and product copy that illustrated the technical design chops that went into every product.
I wrote all GTM headlines, advertising copy, key product and series statements, headlines, tables of contents, and on down the line. These statements translated to store windows and signage, the website, emails, and everywhere else the brand had an editorial presence.
