EDDIE BAUER VIDEO CAMPAIGNS
From Ryan Reynolds and his passion for the environment to guides and athletes pushing their limits—and the limits of Eddie Bauer gear— I created aspirational video content to hone in on core brand and philanthropic messaging. I also worked closely with my video wizard Karl Archer to create compelling digital response ads that tell the story of the quality of Eddie Bauer's products in the field.
(Creative concepting, scripting, in-the-field interviewer)
When philanthropic ambassador Ryan Reynolds joined Eddie Bauer, we developed this concept to showcase his passion for the environment.
The Microtherm StormDown Jacket
(Creative concepting, direction, pitching, presentation)
Working closely with my video manager Karl Archer, we concepted an idea that showcases the tough versatility of the MicroTherm StormDown jacket—all while feeling like a Bourne Identity movie...in 30 seconds.
New Zealand: The Ultimate Training Ground
I traveled to New Zealand with Jake Norton, Cory Richards, and Lynsey Dyer for a whirlwind training trip where we tackled insane terrain and dove deep into the country's amazing scenery and what it means to them to train outdoors.
(Concepting, in-the-field creative direction, interviewer)
(Concepting, in-the-field creative direction, interviewer)