EDDIE BAUER VIDEO CAMPAIGNS

From Ryan Reynolds and his passion for the environment to guides and athletes pushing their limits—and the limits of Eddie Bauer gear— I created aspirational video content to hone in on core brand and philanthropic messaging. I also led my team to create compelling digital response ads that tell the story of the quality of Eddie Bauer's products in the field.

THE ONE TREE CAMPAIGN WITH RYAN REYNOLDS

Screenwriting, concepting, and on-set crew.

THE MICROTHERM STORMDOWN JACKET

(Screenwriting, concepting, and creative direction