About Anthony Cerretani
For the past 25 years, I've been creating inspirational, adventurous, innovative brand and storytelling experiences on every platform I can get my hands on.
I'm a seasoned Creative Studio Director, brand strategist, and editorial director. I currently head up the Global Creative Studio at eBay. I've managed websites and creative teams, written, edited, and created messaging frameworks for major brands and publications, and redefined brands and the authentic moments they create. I’ve won awards for writing and digital experiences, developed ad campaigns for State Farm and Discover Card, presented at conferences on the art of digital storytelling, and named robots for Amazon. From product naming to global branding to video direction to interactive content creation, my goal is to create compelling, honest, storytelling experiences that open and inspire us all to go further, explore a little more, live better, and have a hell of a good time.
Enough about all that. Now, some interesting facts:
I once kept $3000 worth of scotch in an office drawer.
I went on a quest for illegal cheese in Sardinia.
I directed an adventure film about Machu Picchu.
I climbed the highest peak in Iceland—after oversleeping.
I once hung up on Eddie Vedder (accidentally--and he was really nice about it).
I backpacked shrimp up 12,000 feet to the highest peak in the lower 48.
I think Zombieland is the single defining film of our time (but only about once a year).
I'm on a personal quest to find the world’s greatest french fry. (It currently resides in Pike Place Market).
I wrote a billion dollar company’s manifesto.
I once co-wrote and produced a video showing people how to eat their hiking partner.