EDDIE BAUER SPECIAL PROJECTS

THE 50 PEAKS CHALLENGE

When Eddie Bauer guide Melissa Arnot decided to try and tick off 50 peaks in 50 days or less, we partnered with Microsoft to create an interactive experience that followed her journey in real time using Microsoft Band 2 technology. We tracked her progress, distance covered and more and also pushed out video dispatches from the trip. 

ADVENTURE REWARDS

When it was time to relaunch the Eddie Bauer rewards program, my digital design and copy teams when through the entire process of rebranding and designing the digital experience from the ground up.