Amazon Advertising—Custom Advertising Solutions
As the Creative Director for the Financial Services vertical within the Amazon Custom Advertising team, I lead campaign creation for clients like State Farm, Mastercard, Visa, Aflac, and more. I connected campaigns, pitched them to C-level decision makers, and brought them to life. My proudest moment was when we launched a campaign with State Farm and Feeding America on New Year’s Eve which encouraged customers to donate to food bank charities along with State Farm to help fight food insecurity. I also spearheaded content and shopping experiences like MasterCard’s Inspiring Stories & Priceless Ideas and the Discover Store, a curated shopping experience for enthusiasts.
