AMAZON DEVICES BRAND STRATEGY AND DIRECTION 

As a Senior Brand Strategist with Amazon Devices I led naming, brand strategy, and messaging for some of Amazon’s most popular devices and services including Fire TV Cube, Fire TV Stick  and Stick 4K, Echo Spot, Fire TV Recast, Show Mode, News on Fire TV, and more. I lead work streams devoted to device naming, as well as messaging and packaging, including taglines and why buys, which were used as the foundation for messaging on all customer touchpoints.  I lead reviews with senior leaders across Amazon to gain alignment on foundational elements as a component of the go to market process.